Horses: unintentional design case study

  • Marc Veyrat Department Communication Hypermédia, University Savoie Mont-Blanc & Researcher Laboratory Paragraphe, University Paris 8
Keywords: digital art, conceptual art, hypermedia, video game, virtual reality, mixed reality, metaverse, social network, AI, blockchain, IoT


The horse has a ®-MARKABLE ability to adapt to its environment. Its use, by man, to accomplish difficult, thankless or strategic tasks has always made it an undeniable asset, to understand and experience its environment. However, in relation to this question of unintentional design that we will try to deal with in this paper, it is already perhaps this form of apparatus necessary for living beings, which will provoke — ®-START in man — this necessary questioning about the living beings that surround him but escape him, while making him aware of this obligatory distancing device to identify and ®-CONNECT himself as a human being. An I subject to the world... Finally, the horse is to be understood here as an external body grafted to our own body, forcing it to drift. And we will question this question of drifting from the artwork i-REAL. i-REAL1 is a digital and hypermedia artwork that mixes RV environments triggered with cards — i-RELATED with / from the social network Instagram2 and entered / placed on Pinterest3 — on a gameplay between U-&-i. i-REAL is ®-PLAYING over and over again with these cards and dice. By rolling the dice, which will rotate the 3 PART-i of this U-&-i game board4, the PLAY-® triggers connections that open — with the cards — the RV worlds5. Clues scattered on the cards, the board, social networks and in VR environments can unlock a blockchain and a crypto-currency... i-REAL is constantly branching out by dissemination on several networks — on several worlds — questioning us about the relevance of a U-&-i master: An AI is also under development... Our body is now a body of flesh and a body of data, straddling the tangible world and the intangible worlds. Between blockchain, bitcoins and other digital traces left on networks and Internet, our full of U-&-i are dispersed, physically dislocated in as many digital bodies that we are potentially able to experiment through our sensory and sensitive explorations.

Normal Paper (no special issue)